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Search Engine Optimisation (SEO) |
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Search Engine Optimisation, or SEO, is a set of techniques used to ensure good placing on search engines. A good website look and feel is not enough to ensure ranking on Search Engines, thus additional work is needed on a website. Mostly Search Engine Optimisation work involves the placing of additional information on your website which is useful to your clients as well as Search Engines.
Search Engine Optimisation also involves other techniques that the average user finds difficult to do themselves such as correctly identifying keyphrases and then using them correctly within the content of your website.
Search Engine Optimisation also involves extensive reporting and analysis of your website and its performance on the Internet. Even though everything seems easy to achieve, the amount of work that it entails can become quite extensive. This is why it is useful to employ the services of a Search Engine Optimisation agency.
Search Engine Optimisation aims at organic searches. This is the list of results displayed by a Search Engine where you do not have to pay there. By using proper Search Engine Optimisation techniques, a high placement can be obtained without having to spend additionally on Adword Campaigns.
Organic search results focuses on a number of factors that basically comes down to how the Search Engine views your website. Some of the items that it looks for is how relevant your content is, how well the keyphrases are used, what your website page rank is and what your link network is.
Intoweb can assist with all your Search Engine Optimisation needs. With packages from as little as R570.00 per month, anyone can afford to do SEO.
Useful information:
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Pay Per Click Advertising (SEM) |
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Search Engine Marketing (SEM) is what is considered by Search Engines as Paid Marketing Campaigns. This is most commonly referred to as Pay per click advertising (PPC).
In a nutshell, Search Engine Marketing (SEM), consists of submitting adverts to a Search Engine and its network. When someone clicks on your advert, you then pay the Search Engine for that click. Your placement position in the Advert areas of a Search Engine and its network depends on what you have bid for that position. Thus, if you bid more, you will rank higher and vice versa.
In Search Engine Marketing (SEM), your adverts are aimed at specific keyphrases. When someone searches for that keyphrase and your bid allows for placement, you will rank high.
iSearch Engine Marketing (SEM) is a fast and effective way to rank highly on search engines. The only downfall is that if your bid is not high enough or your budget has been reached, it could end up being rather costly.
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Social Media |
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With social media marketing is a form of marketing through social networking sites and platforms such as Facebook, Twitter and Youtube. These platforms can be used to marked products and services and if you have the time to spend, is very cost effective.
The focus with social media marketing is to constantly stay in contact with your followers by providing interesting and up to date information about your industry, company or services. Successful social media marketing is dependant on a number of factors including the amount of followers you gain, the value of your content and the interaction with your followers.
Time constraints can make it difficult to actively use social media marketing as a tool. That is why Intoweb has included social media marketing as a service that we provide.
The methods used to market these products and services focuses on creating content on social networks that would attract attention of readers that visit these sites. The success of social media marketing depends vastly on the reader’s effort to share the content found on your websites or links to your social networks.
The idea behind social networking is to become relevant enough to be included in topics, trends and conversations on blogs, forums, message boards, photo and video sharing sites or any significant social media platforms. The more the content is being passed on from user to user, the more it succeeds. Since a lot of third party users find the content relevant to themselves, other readers will find it to be credible too. The trust and faith in the product and services you market becomes more apparent as a result.
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Linking and Page Rank |
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The most basic function of Link building is to show Search Engines that your website and its content is valuable to users. When other websites link to your website and you return the link, a "bond" between the sites are formed and this creates a network of potential value. Creating more links between other valuable sites measures the popularity of your website and this has an effect on the page rank of your website. However, if you are linking to websites that Search Engines find to be "spamming" websites or of no value, it could have a negative effect on your rankings. Thus, Intoweb only creates a network of valuable link exchanges that will benefit you.
Page ranks are defined as the number assigned to your website between 0 and 10. This measures the importance of your website by Search Engines. There are very few websites with a value higher than 6. A number of factors determines a page's rank, but the main variable seems to be based on how many websites link to your page. The higher page ranked sites that link to your site, the better. In other words, 10 links to your page from high ranking sites, will easily outweigh five times that amount of links from unknown sites with low page ranks. Keep in mind that Search Engines only update their ranking numbers about twice a year, so if you're starting with Search Engine Optimisation now, the ranking information may only update in a few months time.
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What's New |
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Click below to read the relevant article.
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Development & Intranet Solutions |
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Intoweb Business has developed a comprehensive range of software solutions that fully integrate with your website and with each other, enabling you to easily manage the various aspects of your business.
The systems can function as an Intranet or Extranet and is built as completely modular systems, which means that they can:
- Fully integrate with each other
- Ability to integrate with other systems
- Integrate with a website platform
- Customisable to suit your needs.
These modules include:
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Online Courses |
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Intoweb has been creating courses since 1999. We believe that training should save you time, money and effort.
Our courses allow you to study at your own pace, manage your course online and have access to the Professor and course administrator via online submission forms.
Courses currently available:
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Online Services |
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Intoweb has various departments, each managing their own set of services.
Besides Search Engine Optimisation, Search Engine Marketing, Development and Online Courses (E-learning) we also offer other online services such as domain registrations, website hosting, e-mail management and website changes.
Click here to view our range of online services |
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